Title: Meeting Place
Client: Rendezvous Hotel
Idea: Since it was a brand hotel then, we use the name to its maximum advantage even in the collaterals which were targeted at journalists, secretaries and CEO’s. Each collateral has different application, from a passport to a decorating item to a brain-teaser. This DM exercise was complemented with launch advertisements locally and around the region, using selective media buying, i.e. travel trade periodicals, etc. The result: the client was able to meet its target within its specific budget with an exceptionally good turnout of journalists and guests at the launch.